China’s digital media industries and the challenge of overseas markets

© 2019 Informa UK Limited, trading as Taylor & Francis Group. The influence of China on the world stage is beyond question; however, this influence is most evident in the realm of economics. Since the early 2000s China’s media and cultural industries have made a concerted effort to enter i...

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Main Author: Keane, Michael
Format: Journal Article
Language:English
Published: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD 2019
Subjects:
Online Access:http://purl.org/au-research/grants/arc/DP170102176
http://hdl.handle.net/20.500.11937/80345
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author Keane, Michael
author_facet Keane, Michael
author_sort Keane, Michael
building Curtin Institutional Repository
collection Online Access
description © 2019 Informa UK Limited, trading as Taylor & Francis Group. The influence of China on the world stage is beyond question; however, this influence is most evident in the realm of economics. Since the early 2000s China’s media and cultural industries have made a concerted effort to enter international markets. In recent years China’s leading online and digital platforms have become linked to the so-called ‘culture going out’ campaign; they contribute to ‘the call of government’ by revitalizing Chinese cultural products/services and promoting them through online consumption experiences on their affiliated platforms. This paper examines the extent of these Chinese digital companies’ capabilities in the great rejuvenation of China’s culture. The paper also considers the problem of reporting on the reception of China’s film and television outside China. It argues that while online platforms are getting the message out, Chinese products are primarily targeted at the domestic audience and the already converted, those in the Chinese diaspora. This online model of dissemination in turn has implications for how academics use the term ‘media industry.’.
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spelling curtin-20.500.11937-803452020-10-29T05:08:25Z China’s digital media industries and the challenge of overseas markets Keane, Michael Arts & Humanities Film, Radio, Television Film, Radio & Television going out digital media film television cultural enpowerment © 2019 Informa UK Limited, trading as Taylor & Francis Group. The influence of China on the world stage is beyond question; however, this influence is most evident in the realm of economics. Since the early 2000s China’s media and cultural industries have made a concerted effort to enter international markets. In recent years China’s leading online and digital platforms have become linked to the so-called ‘culture going out’ campaign; they contribute to ‘the call of government’ by revitalizing Chinese cultural products/services and promoting them through online consumption experiences on their affiliated platforms. This paper examines the extent of these Chinese digital companies’ capabilities in the great rejuvenation of China’s culture. The paper also considers the problem of reporting on the reception of China’s film and television outside China. It argues that while online platforms are getting the message out, Chinese products are primarily targeted at the domestic audience and the already converted, those in the Chinese diaspora. This online model of dissemination in turn has implications for how academics use the term ‘media industry.’. 2019 Journal Article http://hdl.handle.net/20.500.11937/80345 10.1080/17508061.2019.1678480 English http://purl.org/au-research/grants/arc/DP170102176 ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD fulltext
spellingShingle Arts & Humanities
Film, Radio, Television
Film, Radio & Television
going out
digital media
film
television
cultural enpowerment
Keane, Michael
China’s digital media industries and the challenge of overseas markets
title China’s digital media industries and the challenge of overseas markets
title_full China’s digital media industries and the challenge of overseas markets
title_fullStr China’s digital media industries and the challenge of overseas markets
title_full_unstemmed China’s digital media industries and the challenge of overseas markets
title_short China’s digital media industries and the challenge of overseas markets
title_sort china’s digital media industries and the challenge of overseas markets
topic Arts & Humanities
Film, Radio, Television
Film, Radio & Television
going out
digital media
film
television
cultural enpowerment
url http://purl.org/au-research/grants/arc/DP170102176
http://hdl.handle.net/20.500.11937/80345