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Network Analysis of Luxury Brand’s Knowledge Exchange in Social Media: A Preliminary Study

Millennials and generation Z (the so-called digital natives) dominates the growth of luxury consumers in recent times. These consumers are very active in social media sharing their knowledge and experience about the products and services. Extant studies lacks in developing and analysing the knowledg...

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Bibliographic Details
Main Authors:	Quaddus, Mohammed, Islam, M Majedul, Rabbanee, Fazlul
Format:	Conference Paper
Published:	2019
Subjects:	1505 - Marketing
Online Access:	http://hdl.handle.net/20.500.11937/80249

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