Drivers and Consequences of City Brand Love – Unravelling Tourists’ Love for Perth, WA
City branding is an important activity of the governing authorities of the cities around the world. While extant literature on urban governance highlights the significance of residents’ role in the development and managing a city band, research focusing on tourists’ emotional attachment towards a ci...
| Main Authors: | , , |
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| Format: | Conference Paper |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/80242 |
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