| Summary: | In exploring three wine regions located in emerging economies through the lens of
the dynamic capabilities framework, this study contributes theoretically and
empirically to the wine tourism and wine entrepreneurship literature.
Unstructured, face-to-face interviews conducted among 32 Argentinian and
Chilean wineries revealed the effects of and the potential to be gained from
infrastructure, socioeconomic, and visitor demographic changes. Moreover,
sensing and seizing upon potential opportunities was strongly associated with the
above changes. More importantly, preparing for the future through
reconfiguration or continuous renewal was illustrated, for instance, through a
desire for highly personalised winery experiences. With the increasing
globalisation of the wine industry and resulting wine tourism
alternatives/substitutes, developing dynamic capabilities becomes crucial for the
sustainability of wineries and wine regions. A proposed model based on the
research enables understanding and appreciating opportunities and challenges in a
dynamic wine tourism environment.
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