Conceptualising Brand Charisma
The conceptualisation of brand charisma is multi-disciplinary, using luxury branding context. This research adds value by making significant contributions by extending and building theory; holds managerial implications for policymakers and brand managers in shaping and communicating brand charism...
| Main Authors: | , , |
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| Format: | Conference Paper |
| Published: |
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/80093 |
| _version_ | 1848764159832883200 |
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| author | Hatton-Jones, Siobhan Teah, Hui Min Phau, Yong Ian |
| author_facet | Hatton-Jones, Siobhan Teah, Hui Min Phau, Yong Ian |
| author_sort | Hatton-Jones, Siobhan |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The conceptualisation of brand charisma is multi-disciplinary, using luxury branding
context. This research adds value by making significant contributions by extending and
building theory; holds managerial implications for policymakers and brand managers in
shaping and communicating brand charisma; additionally to develop a research
framework and scale to measure brand charisma. |
| first_indexed | 2025-11-14T11:14:56Z |
| format | Conference Paper |
| id | curtin-20.500.11937-80093 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:14:56Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-800932020-12-14T04:58:35Z Conceptualising Brand Charisma Hatton-Jones, Siobhan Teah, Hui Min Phau, Yong Ian The conceptualisation of brand charisma is multi-disciplinary, using luxury branding context. This research adds value by making significant contributions by extending and building theory; holds managerial implications for policymakers and brand managers in shaping and communicating brand charisma; additionally to develop a research framework and scale to measure brand charisma. 2017 Conference Paper http://hdl.handle.net/20.500.11937/80093 10.15444/GFMC2017.01.08.03 unknown |
| spellingShingle | Hatton-Jones, Siobhan Teah, Hui Min Phau, Yong Ian Conceptualising Brand Charisma |
| title | Conceptualising Brand Charisma |
| title_full | Conceptualising Brand Charisma |
| title_fullStr | Conceptualising Brand Charisma |
| title_full_unstemmed | Conceptualising Brand Charisma |
| title_short | Conceptualising Brand Charisma |
| title_sort | conceptualising brand charisma |
| url | http://hdl.handle.net/20.500.11937/80093 |