Capturing and Keeping Student Engagement in Marketing [Webinar]
At the height of the pandemic, you probably received a lot of general advice on how to improve the online learning experience. However, many marketing lecturers told us that discipline-specific guidance has been harder to find. In a world where we are competing against the likes of TikTok for stude...
| Main Authors: | , , |
|---|---|
| Format: | Film, TV, Media |
| Published: |
John WIley & Sons Australia Ltd.
2020
|
| Subjects: | |
| Online Access: | https://highered.au.wiley.com/on-demand-webinars/capturing-and-keeping-student-engagement-in-marketing/ http://hdl.handle.net/20.500.11937/80034 |
| _version_ | 1848764144754360320 |
|---|---|
| author | Hatton-Jones, Siobhan Tombleson, Bridget Rundle-Thiele, Sharyn |
| author_facet | Hatton-Jones, Siobhan Tombleson, Bridget Rundle-Thiele, Sharyn |
| author_sort | Hatton-Jones, Siobhan |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | At the height of the pandemic, you probably received a lot of general advice on how to improve the online learning experience. However, many marketing lecturers told us that discipline-specific guidance has been harder to find. In a world where we are competing against the likes of TikTok for students’ attention, how do you keep them focused and engaged with their education? It is a big question and a common challenge for the ANZ higher education community. A challenge which has only be exasperated by the COVID-19 shutdown and the remote learning environment that might be here to stay. Capturing & Keeping Student Engagement in Marketing is a virtual seminar where leading marketing academics share their best practices for engaging marketing students – both online and in the classroom. Meet the presenters: Siobhan Hatton-Jones (Curtin University): Securing student engagement with a 5-pillar teaching approach Bridget Tombleson (Curtin University): Leveraging industry experience to spark the interest of students and exploring the impact of transmedia learning during COVID-19 Sharyn Rundle-Thiele (Griffith University): Using experiential design to encourage deep-learning via authentic assessment and reflective practice |
| first_indexed | 2025-11-14T11:14:41Z |
| format | Film, TV, Media |
| id | curtin-20.500.11937-80034 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:14:41Z |
| publishDate | 2020 |
| publisher | John WIley & Sons Australia Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-800342021-01-04T23:51:32Z Capturing and Keeping Student Engagement in Marketing [Webinar] Hatton-Jones, Siobhan Tombleson, Bridget Rundle-Thiele, Sharyn 1505 - Marketing At the height of the pandemic, you probably received a lot of general advice on how to improve the online learning experience. However, many marketing lecturers told us that discipline-specific guidance has been harder to find. In a world where we are competing against the likes of TikTok for students’ attention, how do you keep them focused and engaged with their education? It is a big question and a common challenge for the ANZ higher education community. A challenge which has only be exasperated by the COVID-19 shutdown and the remote learning environment that might be here to stay. Capturing & Keeping Student Engagement in Marketing is a virtual seminar where leading marketing academics share their best practices for engaging marketing students – both online and in the classroom. Meet the presenters: Siobhan Hatton-Jones (Curtin University): Securing student engagement with a 5-pillar teaching approach Bridget Tombleson (Curtin University): Leveraging industry experience to spark the interest of students and exploring the impact of transmedia learning during COVID-19 Sharyn Rundle-Thiele (Griffith University): Using experiential design to encourage deep-learning via authentic assessment and reflective practice 2020 Film, TV, Media http://hdl.handle.net/20.500.11937/80034 https://highered.au.wiley.com/on-demand-webinars/capturing-and-keeping-student-engagement-in-marketing/ John WIley & Sons Australia Ltd. unknown |
| spellingShingle | 1505 - Marketing Hatton-Jones, Siobhan Tombleson, Bridget Rundle-Thiele, Sharyn Capturing and Keeping Student Engagement in Marketing [Webinar] |
| title | Capturing and Keeping Student Engagement in Marketing [Webinar] |
| title_full | Capturing and Keeping Student Engagement in Marketing [Webinar] |
| title_fullStr | Capturing and Keeping Student Engagement in Marketing [Webinar] |
| title_full_unstemmed | Capturing and Keeping Student Engagement in Marketing [Webinar] |
| title_short | Capturing and Keeping Student Engagement in Marketing [Webinar] |
| title_sort | capturing and keeping student engagement in marketing [webinar] |
| topic | 1505 - Marketing |
| url | https://highered.au.wiley.com/on-demand-webinars/capturing-and-keeping-student-engagement-in-marketing/ http://hdl.handle.net/20.500.11937/80034 |