APA (7th ed.) Citation

Ouschan, R., Turkington, J., Napoli, J., & Hollebeek, L. D. (2019). Leveraging user generated content: A visual case analysis of Contiki’s brand co-creation campaign. Edward Elgar Publishing.

Chicago Style (17th ed.) Citation

Ouschan, Robyn, Jay Turkington, Julie Napoli, and Linda D. Hollebeek. Leveraging User Generated Content: A Visual Case Analysis of Contiki’s Brand Co-creation Campaign. Edward Elgar Publishing, 2019.

MLA (9th ed.) Citation

Ouschan, Robyn, et al. Leveraging User Generated Content: A Visual Case Analysis of Contiki’s Brand Co-creation Campaign. Edward Elgar Publishing, 2019.