What Makes Good Frontline Employees? How They Look, Think and/or Serve?

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What Makes Good Frontline Employees? How They Look, Think and/or Serve?

Frontline employees (FLEs) play a crucial role in face-to-face sales and service encounters as they not only sell products and services (Levy and Sharma 1993) as well as deliver service quality, satisfaction and value to their customers (Brady and Cronin 2001) but also act as a buffer between the...

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Bibliographic Details
Main Author:	Sharma, Piyush
Format:	Conference Paper
Published:	2020
Online Access:	http://hdl.handle.net/20.500.11937/79825

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