Luxury Brand Charisma
This research developed a scale to measure luxury brand charisma, by advancing the known research about the specific phenomenon of charisma into a luxury marketing and branding context. The development of the scale demonstrated the advanced use of qualitative and quantitative skills required to succ...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
Curtin University
2020
|
| Online Access: | http://hdl.handle.net/20.500.11937/79766 |
| _version_ | 1848764104602288128 |
|---|---|
| author | Hatton-Jones, Siobhan |
| author_facet | Hatton-Jones, Siobhan |
| author_sort | Hatton-Jones, Siobhan |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research developed a scale to measure luxury brand charisma, by advancing the known research about the specific phenomenon of charisma into a luxury marketing and branding context. The development of the scale demonstrated the advanced use of qualitative and quantitative skills required to successfully conduct the research design, from concept. This research provides significant advancement to the theory and body of knowledge; in addition to the management and strategy decisions of luxury brand managers. |
| first_indexed | 2025-11-14T11:14:03Z |
| format | Thesis |
| id | curtin-20.500.11937-79766 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:14:03Z |
| publishDate | 2020 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-797662022-06-22T04:09:44Z Luxury Brand Charisma Hatton-Jones, Siobhan This research developed a scale to measure luxury brand charisma, by advancing the known research about the specific phenomenon of charisma into a luxury marketing and branding context. The development of the scale demonstrated the advanced use of qualitative and quantitative skills required to successfully conduct the research design, from concept. This research provides significant advancement to the theory and body of knowledge; in addition to the management and strategy decisions of luxury brand managers. 2020 Thesis http://hdl.handle.net/20.500.11937/79766 Curtin University fulltext |
| spellingShingle | Hatton-Jones, Siobhan Luxury Brand Charisma |
| title | Luxury Brand Charisma |
| title_full | Luxury Brand Charisma |
| title_fullStr | Luxury Brand Charisma |
| title_full_unstemmed | Luxury Brand Charisma |
| title_short | Luxury Brand Charisma |
| title_sort | luxury brand charisma |
| url | http://hdl.handle.net/20.500.11937/79766 |