Mediated Superficiality and Misogyny Through Cool on Tinder
Signaled in its reputation as a “hookup app” or “sex app,” the mobile dating app Tinder has been accused of having ignited “hookup culture” associated with superficiality and sexual innuendo. However, little is known about how Tinder has obtained this notoriety and what Tinder is actually responsi...
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| Format: | Journal Article |
| Language: | English |
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SAGE PUBLICATIONS LTD
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/79516 |
| _version_ | 1848764066577776640 |
|---|---|
| author | Lee, Jin |
| author_facet | Lee, Jin |
| author_sort | Lee, Jin |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Signaled in its reputation as a “hookup app” or “sex app,” the mobile dating app Tinder has been accused of having ignited
“hookup culture” associated with superficiality and sexual innuendo. However, little is known about how Tinder has obtained
this notoriety and what Tinder is actually responsible for. This study analyzes talks about Tinder on Reddit (/r/Tinder), as
part of Tinder culture where Tinder discourse and norms are established and shared in relation to broader youth pairing
culture. Through a lens of feminist media scholarship, I show that an association between Tinder and hookups is couched in
a gendered code of conduct, coolness. I argue that this gendered coolness in the economy of visibility of Tinder evokes and
justifies misogyny online in line with the sexism inherent to hookup culture. |
| first_indexed | 2025-11-14T11:13:27Z |
| format | Journal Article |
| id | curtin-20.500.11937-79516 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:13:27Z |
| publishDate | 2019 |
| publisher | SAGE PUBLICATIONS LTD |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-795162020-06-03T00:55:22Z Mediated Superficiality and Misogyny Through Cool on Tinder Lee, Jin Social Sciences Communication Tinder visibility cool hookup online misogyny Signaled in its reputation as a “hookup app” or “sex app,” the mobile dating app Tinder has been accused of having ignited “hookup culture” associated with superficiality and sexual innuendo. However, little is known about how Tinder has obtained this notoriety and what Tinder is actually responsible for. This study analyzes talks about Tinder on Reddit (/r/Tinder), as part of Tinder culture where Tinder discourse and norms are established and shared in relation to broader youth pairing culture. Through a lens of feminist media scholarship, I show that an association between Tinder and hookups is couched in a gendered code of conduct, coolness. I argue that this gendered coolness in the economy of visibility of Tinder evokes and justifies misogyny online in line with the sexism inherent to hookup culture. 2019 Journal Article http://hdl.handle.net/20.500.11937/79516 10.1177/2056305119872949 English http://creativecommons.org/licenses/by-nc/4.0/ SAGE PUBLICATIONS LTD fulltext |
| spellingShingle | Social Sciences Communication Tinder visibility cool hookup online misogyny Lee, Jin Mediated Superficiality and Misogyny Through Cool on Tinder |
| title | Mediated Superficiality and Misogyny Through Cool on Tinder |
| title_full | Mediated Superficiality and Misogyny Through Cool on Tinder |
| title_fullStr | Mediated Superficiality and Misogyny Through Cool on Tinder |
| title_full_unstemmed | Mediated Superficiality and Misogyny Through Cool on Tinder |
| title_short | Mediated Superficiality and Misogyny Through Cool on Tinder |
| title_sort | mediated superficiality and misogyny through cool on tinder |
| topic | Social Sciences Communication Tinder visibility cool hookup online misogyny |
| url | http://hdl.handle.net/20.500.11937/79516 |