The state of Australian public relations: professionalisation and paradox
It is almost a decade since the last empirical study of Australian public relations appeared in the academic literature. This paper reports on a survey conducted immediately prior to the onset of the global financial crisis aimed at revealing the state of public relations in Australia. In particular...
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| Format: | Journal Article |
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Elsevier
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/7915 |
| _version_ | 1848745506608513024 |
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| author | De Bussy, Nigel Wolf, Katharina |
| author_facet | De Bussy, Nigel Wolf, Katharina |
| author_sort | De Bussy, Nigel |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | It is almost a decade since the last empirical study of Australian public relations appeared in the academic literature. This paper reports on a survey conducted immediately prior to the onset of the global financial crisis aimed at revealing the state of public relations in Australia. In particular, the study investigated levels of professionalisation in terms of such criteria as the strategic orientation of public relations, its position within organisational hierarchies, and the importance placed on ethics and professional development. The findings show Australian PR professionals to be highly educated, comparatively well paid and frequently in positions of influence with their CEOs. Paradoxically despite these strengths, the profession in Australia does not seem to have outgrown public relations' pervasive identity crisis. |
| first_indexed | 2025-11-14T06:18:27Z |
| format | Journal Article |
| id | curtin-20.500.11937-7915 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:18:27Z |
| publishDate | 2009 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-79152017-09-13T16:05:52Z The state of Australian public relations: professionalisation and paradox De Bussy, Nigel Wolf, Katharina Ehics Pofessional development Public relations Oganisational hierarchy Australia Strategic orientation It is almost a decade since the last empirical study of Australian public relations appeared in the academic literature. This paper reports on a survey conducted immediately prior to the onset of the global financial crisis aimed at revealing the state of public relations in Australia. In particular, the study investigated levels of professionalisation in terms of such criteria as the strategic orientation of public relations, its position within organisational hierarchies, and the importance placed on ethics and professional development. The findings show Australian PR professionals to be highly educated, comparatively well paid and frequently in positions of influence with their CEOs. Paradoxically despite these strengths, the profession in Australia does not seem to have outgrown public relations' pervasive identity crisis. 2009 Journal Article http://hdl.handle.net/20.500.11937/7915 10.1016/j.pubrev.2009.07.005 Elsevier fulltext |
| spellingShingle | Ehics Pofessional development Public relations Oganisational hierarchy Australia Strategic orientation De Bussy, Nigel Wolf, Katharina The state of Australian public relations: professionalisation and paradox |
| title | The state of Australian public relations: professionalisation and paradox |
| title_full | The state of Australian public relations: professionalisation and paradox |
| title_fullStr | The state of Australian public relations: professionalisation and paradox |
| title_full_unstemmed | The state of Australian public relations: professionalisation and paradox |
| title_short | The state of Australian public relations: professionalisation and paradox |
| title_sort | state of australian public relations: professionalisation and paradox |
| topic | Ehics Pofessional development Public relations Oganisational hierarchy Australia Strategic orientation |
| url | http://hdl.handle.net/20.500.11937/7915 |