The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media

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The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media

This thesis incorporates three studies to assess the effectiveness of alcohol advertising codes in Australia in the social media context. The results highlight several shortcomings and differences when they are used to evaluate marketing generated, user shared or user generated messages. Although th...

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Bibliographic Details
Main Author:	Othman, Nur Aziemah Binte
Format:	Thesis
Published:	Curtin University 2018
Online Access:	http://hdl.handle.net/20.500.11937/78945

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