The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media
This thesis incorporates three studies to assess the effectiveness of alcohol advertising codes in Australia in the social media context. The results highlight several shortcomings and differences when they are used to evaluate marketing generated, user shared or user generated messages. Although th...
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| Format: | Thesis |
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Curtin University
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/78945 |
| _version_ | 1848763989815721984 |
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| author | Othman, Nur Aziemah Binte |
| author_facet | Othman, Nur Aziemah Binte |
| author_sort | Othman, Nur Aziemah Binte |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This thesis incorporates three studies to assess the effectiveness of alcohol advertising codes in Australia in the social media context. The results highlight several shortcomings and differences when they are used to evaluate marketing generated, user shared or user generated messages. Although the findings show the codes do not have an impact on young adults’ perception of the acceptability of ad/posts, it revealed exposure does reduce forwarding intention, ad liking and increase intention to complain. |
| first_indexed | 2025-11-14T11:12:14Z |
| format | Thesis |
| id | curtin-20.500.11937-78945 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:12:14Z |
| publishDate | 2018 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-789452020-05-04T06:06:04Z The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media Othman, Nur Aziemah Binte This thesis incorporates three studies to assess the effectiveness of alcohol advertising codes in Australia in the social media context. The results highlight several shortcomings and differences when they are used to evaluate marketing generated, user shared or user generated messages. Although the findings show the codes do not have an impact on young adults’ perception of the acceptability of ad/posts, it revealed exposure does reduce forwarding intention, ad liking and increase intention to complain. 2018 Thesis http://hdl.handle.net/20.500.11937/78945 Curtin University fulltext |
| spellingShingle | Othman, Nur Aziemah Binte The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media |
| title | The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media |
| title_full | The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media |
| title_fullStr | The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media |
| title_full_unstemmed | The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media |
| title_short | The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media |
| title_sort | influence of message source and advertising regulatory codes on young adults' responses to unacceptable messages posted on social media |
| url | http://hdl.handle.net/20.500.11937/78945 |