Dispositions of Nostalgia
This research aims to (1) conduct a systematic literature review (SLR) on the subject domain of nostalgia within the marketing/advertising context. Specifically, the review concentrates on published studies from 1979 to 2019, (2) conceptualise and operationalise a conceptual framework (nostalgia-dis...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2019
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| Online Access: | http://hdl.handle.net/20.500.11937/78805 |
| _version_ | 1848763985719984128 |
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| author | Nai, Sen Yang Israel |
| author_facet | Nai, Sen Yang Israel |
| author_sort | Nai, Sen Yang Israel |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research aims to (1) conduct a systematic literature review (SLR) on the subject domain of nostalgia within the marketing/advertising context. Specifically, the review concentrates on published studies from 1979 to 2019, (2) conceptualise and operationalise a conceptual framework (nostalgia-disposition framework) for advertising practitioners through the understanding of three different consumer dispositions, and (3) investigate the moderating effects of brand-related variables such as brand heritage and brand attachment on the nostalgia-disposition framework across three furniture brands. |
| first_indexed | 2025-11-14T11:12:10Z |
| format | Thesis |
| id | curtin-20.500.11937-78805 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:12:10Z |
| publishDate | 2019 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-788052022-04-21T01:36:01Z Dispositions of Nostalgia Nai, Sen Yang Israel This research aims to (1) conduct a systematic literature review (SLR) on the subject domain of nostalgia within the marketing/advertising context. Specifically, the review concentrates on published studies from 1979 to 2019, (2) conceptualise and operationalise a conceptual framework (nostalgia-disposition framework) for advertising practitioners through the understanding of three different consumer dispositions, and (3) investigate the moderating effects of brand-related variables such as brand heritage and brand attachment on the nostalgia-disposition framework across three furniture brands. 2019 Thesis http://hdl.handle.net/20.500.11937/78805 Curtin University fulltext |
| spellingShingle | Nai, Sen Yang Israel Dispositions of Nostalgia |
| title | Dispositions of Nostalgia |
| title_full | Dispositions of Nostalgia |
| title_fullStr | Dispositions of Nostalgia |
| title_full_unstemmed | Dispositions of Nostalgia |
| title_short | Dispositions of Nostalgia |
| title_sort | dispositions of nostalgia |
| url | http://hdl.handle.net/20.500.11937/78805 |