APA (7th ed.) Citation

Lwin, M. (2009). The role of rational and emotional appeals on website promotion. School of Marketing, Curtin Business School.

Chicago Style (17th ed.) Citation

Lwin, Michael. The Role of Rational and Emotional Appeals on Website Promotion. School of Marketing, Curtin Business School, 2009.

MLA (9th ed.) Citation

Lwin, Michael. The Role of Rational and Emotional Appeals on Website Promotion. School of Marketing, Curtin Business School, 2009.

Warning: These citations may not always be 100% accurate.