APA (7th ed.) Citation

Adithipyangkul, p., Sharma, P., & Leung, T. Y. (2020). Demystifying the Impact of Marketing Decisions on Market Share and Firm Value - A Chain-of-effects Perspective.

Chicago Style (17th ed.) Citation

Adithipyangkul, pattarin, Piyush Sharma, and Tak Yan Leung. Demystifying the Impact of Marketing Decisions on Market Share and Firm Value - A Chain-of-effects Perspective. 2020.

MLA (9th ed.) Citation

Adithipyangkul, pattarin, et al. Demystifying the Impact of Marketing Decisions on Market Share and Firm Value - A Chain-of-effects Perspective. 2020.