Exploring the Role of Functions of Attitude toward Perceived Cultural Distance in Intercultural Service Encounters (ICSE)

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Exploring the Role of Functions of Attitude toward Perceived Cultural Distance in Intercultural Service Encounters (ICSE)

As immigration and international tourism is increasing exponentially, it is important to study factors affecting intercultural service encounters (ICSE). This research extends ICSE framework by developing a conceptual model using the functional theory of attitude and service-dominant logic. We pr...

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Bibliographic Details
Main Authors:	Daneshfar, Zahra, Sharma, Piyush, Kingshott, Russel
Format:	Conference Paper
Published:	2020
Online Access:	http://www.emac-online.org/search/node?keys=Proceedings http://hdl.handle.net/20.500.11937/78264

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