The Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships
The expanding role of Asian firms in global supply chains has meant that their Western counterparts need to be capable of transcending the East-West divide in their relational building efforts if they wish to successfully participate in these networks. This paper draws upon social exchange (SE) theo...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/78262 |
| _version_ | 1848763948995706880 |
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| author | Kingshott, Russel Sharma, Piyush Sima, Herbert Wong, David |
| author_facet | Kingshott, Russel Sharma, Piyush Sima, Herbert Wong, David |
| author_sort | Kingshott, Russel |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The expanding role of Asian firms in global supply chains has meant that their Western counterparts need to be capable of transcending the East-West divide in their relational building efforts if they wish to successfully participate in these networks. This paper draws upon social exchange (SE) theory to integrate the exit, voice, loyalty, neglect (EVLN) typology with the psychological contract (PSYCON) literature, to examine how Australian buyer firms build and nurture relationships with their Chinese suppliers. Data from 327 Australian managers collected using an online self-administered questionnaire reveals the negative effects of PSYCON breaches towards their suppliers on neglect, voice and loyalty in the relationship. In addition, contrasting effects of neglect and voice behaviours on trust and commitment, suggest that these behaviours can help erode and build East-West B2B relationships, respectively. These findings extend research on B2B relationships and offer useful managerial insights for decision makers operating in global supply chains involving relationships between firms from Eastern and Western backgrounds. |
| first_indexed | 2025-11-14T11:11:35Z |
| format | Journal Article |
| id | curtin-20.500.11937-78262 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:11:35Z |
| publishDate | 2020 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-782622023-04-14T03:14:00Z The Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships Kingshott, Russel Sharma, Piyush Sima, Herbert Wong, David The expanding role of Asian firms in global supply chains has meant that their Western counterparts need to be capable of transcending the East-West divide in their relational building efforts if they wish to successfully participate in these networks. This paper draws upon social exchange (SE) theory to integrate the exit, voice, loyalty, neglect (EVLN) typology with the psychological contract (PSYCON) literature, to examine how Australian buyer firms build and nurture relationships with their Chinese suppliers. Data from 327 Australian managers collected using an online self-administered questionnaire reveals the negative effects of PSYCON breaches towards their suppliers on neglect, voice and loyalty in the relationship. In addition, contrasting effects of neglect and voice behaviours on trust and commitment, suggest that these behaviours can help erode and build East-West B2B relationships, respectively. These findings extend research on B2B relationships and offer useful managerial insights for decision makers operating in global supply chains involving relationships between firms from Eastern and Western backgrounds. 2020 Journal Article http://hdl.handle.net/20.500.11937/78262 10.1016/j.indmarman.2020.03.008 Elsevier fulltext |
| spellingShingle | Kingshott, Russel Sharma, Piyush Sima, Herbert Wong, David The Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships |
| title | The Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships |
| title_full | The Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships |
| title_fullStr | The Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships |
| title_full_unstemmed | The Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships |
| title_short | The Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships |
| title_sort | impact of psychological contract breaches within east-west buyer-supplier relationships |
| url | http://hdl.handle.net/20.500.11937/78262 |