What it Means to be “Handmade”?

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What it Means to be “Handmade”?

In the day and age where brands are seeking to distinct their products and production, one of the methods which are employed is to create handmade products. However, there is little consensus as to what it means in the eyes of consumers. Therefore, the aim of this study is the conceptualise the...

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Bibliographic Details
Main Authors:	Teah, Min, Hatton-Jones, Siobhan, Loi, Clara
Format:	Conference Paper
Published:	2019
Online Access:	http://hdl.handle.net/20.500.11937/77357

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