What it Means to be “Handmade”?
In the day and age where brands are seeking to distinct their products and production, one of the methods which are employed is to create handmade products. However, there is little consensus as to what it means in the eyes of consumers. Therefore, the aim of this study is the conceptualise the...
| Main Authors: | , , |
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| Format: | Conference Paper |
| Published: |
2019
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| Online Access: | http://hdl.handle.net/20.500.11937/77357 |
| _version_ | 1848763843212214272 |
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| author | Teah, Min Hatton-Jones, Siobhan Loi, Clara |
| author_facet | Teah, Min Hatton-Jones, Siobhan Loi, Clara |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | In the day and age where brands are seeking to distinct their products and production, one
of the methods which are employed is to create handmade products. However, there is little
consensus as to what it means in the eyes of consumers. Therefore, the aim of this study is
the conceptualise the meaning of handmade. Data is collected from 850 respondents using
open-ended questions. A thematic analysis is conducted to generate the themes and
consumer perceptions towards handmade. The findings provide implications for brand
managers, practitioners and researchers on how to utilize the “handmade” cue. |
| first_indexed | 2025-11-14T11:09:54Z |
| format | Conference Paper |
| id | curtin-20.500.11937-77357 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:09:54Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-773572020-04-24T04:04:11Z What it Means to be “Handmade”? Teah, Min Hatton-Jones, Siobhan Loi, Clara In the day and age where brands are seeking to distinct their products and production, one of the methods which are employed is to create handmade products. However, there is little consensus as to what it means in the eyes of consumers. Therefore, the aim of this study is the conceptualise the meaning of handmade. Data is collected from 850 respondents using open-ended questions. A thematic analysis is conducted to generate the themes and consumer perceptions towards handmade. The findings provide implications for brand managers, practitioners and researchers on how to utilize the “handmade” cue. 2019 Conference Paper http://hdl.handle.net/20.500.11937/77357 restricted |
| spellingShingle | Teah, Min Hatton-Jones, Siobhan Loi, Clara What it Means to be “Handmade”? |
| title | What it Means to be “Handmade”? |
| title_full | What it Means to be “Handmade”? |
| title_fullStr | What it Means to be “Handmade”? |
| title_full_unstemmed | What it Means to be “Handmade”? |
| title_short | What it Means to be “Handmade”? |
| title_sort | what it means to be “handmade”? |
| url | http://hdl.handle.net/20.500.11937/77357 |