PSB in Bhutan: Countering Foreign Invasion with Local Contents

Bhutan has been a latecomer to the world of public service broadcasting (PSB). As the global debate on whether there still is a place for PSB in the changing media landscape is continuing, Bhutan, on the contrary, is working towards strengthening its PSB. There are compelling reasons why Bhutan see...

Full description

Bibliographic Details
Main Authors: Wangmo, Dechen, Yesudhasan, Thomas
Other Authors: Seneviretne, Kalinga
Format: Journal Article
Language:English
Published: Manipal Academy of Higher Education 2019
Subjects:
Online Access:http://gmj.manipal.edu/issues/december2019/
http://hdl.handle.net/20.500.11937/77325
_version_ 1848763839487672320
author Wangmo, Dechen
Yesudhasan, Thomas
author2 Seneviretne, Kalinga
author_facet Seneviretne, Kalinga
Wangmo, Dechen
Yesudhasan, Thomas
author_sort Wangmo, Dechen
building Curtin Institutional Repository
collection Online Access
description Bhutan has been a latecomer to the world of public service broadcasting (PSB). As the global debate on whether there still is a place for PSB in the changing media landscape is continuing, Bhutan, on the contrary, is working towards strengthening its PSB. There are compelling reasons why Bhutan seeks to strengthen its PSB. As the isolated Himalayan kingdom is bombarded with over 50 international satellite TV channels, PSB is an important source of news and information for the Bhutanese audience. It plays an ever more critical role in strengthening the country’s nascent democracy by providing the public a platform to voice their concerns and debate and discuss various social, political, cultural and economic issues. Also, as the only local or national TV channel, it plays a crucial role in counterbalancing the flood of foreign programming beamed into the country and protect Bhutan’s unique Buddhist culture and nurture it for the 21st century.
first_indexed 2025-11-14T11:09:50Z
format Journal Article
id curtin-20.500.11937-77325
institution Curtin University Malaysia
institution_category Local University
language English
last_indexed 2025-11-14T11:09:50Z
publishDate 2019
publisher Manipal Academy of Higher Education
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-773252020-02-17T01:02:23Z PSB in Bhutan: Countering Foreign Invasion with Local Contents Wangmo, Dechen Yesudhasan, Thomas Seneviretne, Kalinga 2001 - Communication and Media Studies Bhutan has been a latecomer to the world of public service broadcasting (PSB). As the global debate on whether there still is a place for PSB in the changing media landscape is continuing, Bhutan, on the contrary, is working towards strengthening its PSB. There are compelling reasons why Bhutan seeks to strengthen its PSB. As the isolated Himalayan kingdom is bombarded with over 50 international satellite TV channels, PSB is an important source of news and information for the Bhutanese audience. It plays an ever more critical role in strengthening the country’s nascent democracy by providing the public a platform to voice their concerns and debate and discuss various social, political, cultural and economic issues. Also, as the only local or national TV channel, it plays a crucial role in counterbalancing the flood of foreign programming beamed into the country and protect Bhutan’s unique Buddhist culture and nurture it for the 21st century. 2019 Journal Article http://hdl.handle.net/20.500.11937/77325 English http://gmj.manipal.edu/issues/december2019/ Manipal Academy of Higher Education unknown
spellingShingle 2001 - Communication and Media Studies
Wangmo, Dechen
Yesudhasan, Thomas
PSB in Bhutan: Countering Foreign Invasion with Local Contents
title PSB in Bhutan: Countering Foreign Invasion with Local Contents
title_full PSB in Bhutan: Countering Foreign Invasion with Local Contents
title_fullStr PSB in Bhutan: Countering Foreign Invasion with Local Contents
title_full_unstemmed PSB in Bhutan: Countering Foreign Invasion with Local Contents
title_short PSB in Bhutan: Countering Foreign Invasion with Local Contents
title_sort psb in bhutan: countering foreign invasion with local contents
topic 2001 - Communication and Media Studies
url http://gmj.manipal.edu/issues/december2019/
http://hdl.handle.net/20.500.11937/77325