Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’

Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’

What should you say to prospective volunteers? You want to excite and inspire them, but you also don’t want to set unrealistic expectations that can’t be met! In this session, we share insights from a study on SES recruitment messaging that teaches us how to design attractive and realistic message...

Full description

Bibliographic Details
Main Authors: Dunlop, Patrick, Farid, H.M.
Format: Conference Paper
Published: 2019
Subjects:
1503 - Business and Management
1701 - Psychology
Online Access:http://hdl.handle.net/20.500.11937/76626

Similar Items

Similar Items