Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’
What should you say to prospective volunteers? You want to excite and inspire them, but you also don’t want to set unrealistic expectations that can’t be met! In this session, we share insights from a study on SES recruitment messaging that teaches us how to design attractive and realistic message...
| Main Authors: | , |
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| Format: | Conference Paper |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/76626 |
| _version_ | 1848763733759754240 |
|---|---|
| author | Dunlop, Patrick Farid, H.M. |
| author_facet | Dunlop, Patrick Farid, H.M. |
| author_sort | Dunlop, Patrick |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | What should you say to prospective volunteers? You want to excite and inspire them, but you also don’t want to set unrealistic expectations that can’t be met! In this session, we share insights from a study on SES recruitment messaging that teaches us how to design attractive and realistic messages. |
| first_indexed | 2025-11-14T11:08:09Z |
| format | Conference Paper |
| id | curtin-20.500.11937-76626 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:08:09Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-766262019-10-29T07:53:45Z Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’ Dunlop, Patrick Farid, H.M. 1503 - Business and Management 1701 - Psychology What should you say to prospective volunteers? You want to excite and inspire them, but you also don’t want to set unrealistic expectations that can’t be met! In this session, we share insights from a study on SES recruitment messaging that teaches us how to design attractive and realistic messages. 2019 Conference Paper http://hdl.handle.net/20.500.11937/76626 restricted |
| spellingShingle | 1503 - Business and Management 1701 - Psychology Dunlop, Patrick Farid, H.M. Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’ |
| title | Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’ |
| title_full | Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’ |
| title_fullStr | Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’ |
| title_full_unstemmed | Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’ |
| title_short | Designing Effective Recruitment Messages to Get People through the Door: Making the Door Attractive, while ‘Keeping it Real’ |
| title_sort | designing effective recruitment messages to get people through the door: making the door attractive, while ‘keeping it real’ |
| topic | 1503 - Business and Management 1701 - Psychology |
| url | http://hdl.handle.net/20.500.11937/76626 |