| Summary: | Sustainability concepts inform business considerations of production and procurement
in order to satisfy consumer demands for ethical products. Drawing on the Deception
Impact Model, the aim is to understand the severity of deception, implementation of
socially sustainable practices, and impact on consumers by examining a case in the
Indigenous art Australian souvenir industry. It found where a firm decouples from
socially sustainable practices the result, a form of deception, negatively impacts
ethically motivated consumers. The paper highlights where Indigenous people should be
involved in the development chain to avoid infringing on human rights as it relates to
commodification of culture.
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