Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness
Past research mostly ignores the link between customers' purchase orientations and their engagement with frontline service employees. This paper addresses this gap by using socio-emotional selectivity theory to investigate the effects of customers’ self-indulgence/control on their rapport build...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/76536 |
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