Marketing graduate employability: The language of employability in higher education

QR Code

Marketing graduate employability: The language of employability in higher education

In this chapter, we report on a study that focussed on a rarely acknowledged but important feature of massification: namely, the increasing pressure exerted on higher education institutions (HEIs) to market their courses to prospective students. Students invest considerable time and money in their...

Full description

Bibliographic Details
Main Authors:	Bennett, Dawn, Knight, Elizabeth, Divan, Aysha, Bell, Kenton
Other Authors:	Higgs, Joy
Format:	Book Chapter
Language:	English
Published:	Sense Brill 2019
Subjects:	1302 - Curriculum and Pedagogy
Online Access:	http://hdl.handle.net/20.500.11937/76521

Similar Items

Employability in a global context: Evolving policy and practice in employability, work integrated learning, and career development learning.
by: Smith, Martin, et al.
Published: (2018)

Beyond the classroom: STEM, employability and the student voice
by: Bennett, Dawn, et al.
Published: (2020)

Higher music education and the need to educate the whole musician: Musicians’ work in early-, mid- and late career
by: Bennett, Dawn
Published: (2019)

The Next Chapter in the STEM Education Narrative: Using Robotics to Support Programming and Coding
by: Blackley, Susan, et al.
Published: (2019)

Stimulating creativity and critical thinking in integrated STEM education: The contribution of out-of-school activities.
by: Rennie, Leonie
Published: (2021)

Community as curriculum: Dewey’s theory of inquiry in the context of an urban agriculture project
by: Won, Mihye, et al.
Published: (2021)

Uncovering Miracles with Writers in Residence
by: Lamping, Sally
Published: (2009)

Broadening student musicians’ career horizons: The importance of being and becoming a learner in higher education
by: Bennett, Dawn, et al.
Published: (2020)

How future science educators view themselves and their profession: A study of pre-service science STEM educators
by: Sheffield, Rachel, et al.
Published: (2020)

Conspiracy in senior secondary mathematics
by: Brown, Paul
Published: (2018)

Engaging with industry through Design Thinking: Reflections of a WIL educator
by: Tay, Jo Li Marie-Joelle
Published: (2020)

Internationalisation of the curriculum: Opportunities and lessons from practice
by: Whitsed, Craig
Published: (2021)

How Do Veterinary Students Engage When Using Creative Methods to Critically Reflect on Experience? A Qualitative Analysis of Assessed Reflective Work
by: Armitage-Chan, Elizabeth, et al.
Published: (2021)

Students' Perceptions of Group Communication Skills in an Active Learning Environment
by: Yeung, Alexandra, et al.
Published: (2019)

Using teacher voices to develop the ASELL Schools professional development workshops
by: Cornish, Scott, et al.
Published: (2019)

Increasing Students' Interest and Motivation through Effective Design of Online Learning Environments
by: Yeung, Alexandra, et al.
Published: (2009)

Insights Gained While Teaching Chemistry in the Time of COVID-19
by: Wild, Duncan A, et al.
Published: (2020)

Can one version of online learning materials benefit all students?
by: Yeung, Alexandra
Published: (2009)

The personalisation hypothesis in e-learning: Further developments
by: Yeung, Alexandra, et al.
Published: (2008)

Using design thinking to support the IoC Process.
by: Whitsed, Craig, et al.
Published: (2022)

Marketing graduate employability: understanding the tensions between institutional practice and external messaging
by: Divan, A., et al.
Published: (2019)

Rethinking arts-based research methods in education: enhanced participant engagement processes to increase research credibility and knowledge translation
by: Morris, Julia, et al.
Published: (2021)

Pedagogical innovation in uncertain times: Redesigning assessments for online delivery, and preparing students for changing industry practices
by: Henningsgaard, Per, et al.
Published: (2021)

Graduate employability and higher education: Past, present and future
by: Bennett, Dawn
Published: (2019)

Graduate employability and the career thinking of university STEMM students
by: Bennett, Dawn, et al.
Published: (2020)

Developing employability in higher education music
by: Bennett, Dawn
Published: (2016)

The role of hybrid learning spaces in enhancing higher education students’ employability
by: Bennett, Dawn, et al.
Published: (2020)

Employability for music graduates: Malaysian educational reform and the focus on generic skills
by: Ghazali, G., et al.
Published: (2017)

An enquiry into citizenship education curriculum and pedagogy: the role of technology and student voice
by: Olla, Venus
Published: (2013)

Pedagogies for employability: Understanding the needs of STEM students through a new approach to employability development
by: Bennett, Dawn, et al.
Published: (2020)

Navigating uncertainty and complexity: Higher education and the dilemma of employability
by: Bennett, Dawn, et al.
Published: (2015)

Student learning progress as predictor for graduate employability performance
by: Wan Nor Afiqah, Wan Othman, et al.
Published: (2020)

Metacognition as a graduate attribute: Employability through the lens of self and career literacy
by: Bennett, Dawn
Published: (2017)

Developing a sustainable practical model of graduate employability for higher education
by: Rufai, Ahmed Umar, et al.
Published: (2015)

Graduate employability
by: Abdul Rahman, Shukran
Published: (2015)

Employability programmes and graduates' assessment of their employability
by: Abdul Rahman, Shukran, et al.
Published: (2012)

The integration of self-inquiry meditation into higher education: between philosophy and practice, beyond mindfulness, towards an embodied curriculum
by: Buttarazzi, Gabriella Filomena
Published: (2020)

Pedagogy, curriculum and special education: a case study in China
by: Cai, Lily, et al.
Published: (2019)

Graduate Employability Programmes in Malaysian Higher Learning Institutions.
by: Abdul Rahman, Shukran, et al.
Published: (2019)

The Job Satisfaction Of Malaysia Female Manager Employed In The Manufacturing Sector
by: Ling, Koh Lay
Published: (2003)