Marketing graduate employability: The language of employability in higher education
In this chapter, we report on a study that focussed on a rarely acknowledged but important feature of massification: namely, the increasing pressure exerted on higher education institutions (HEIs) to market their courses to prospective students. Students invest considerable time and money in their...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Book Chapter |
| Language: | English |
| Published: |
Sense Brill
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/76521 |