Conceptualising consumer economic nationalistic tendencies: scale development and validation

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Conceptualising consumer economic nationalistic tendencies: scale development and validation

Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (i.e. consumer eth...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Phau, Ian
Format:	Journal Article
Published:	Routledge 2015
Online Access:	http://hdl.handle.net/20.500.11937/7642

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