Conceptualising consumer economic nationalistic tendencies: scale development and validation
Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (i.e. consumer eth...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Routledge
2015
|
| Online Access: | http://hdl.handle.net/20.500.11937/7642 |
| Summary: | Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (i.e. consumer ethnocentrism), previous empirical studies explore the concept in a ‘unified’ form. This study bridges this gap by developing a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through four studies. |
|---|