Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe

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Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe

Bibliographic Details
Main Author:	Sharma, Piyush
Format:	Conference Paper
Published:	2015
Online Access:	http://www.sgbed.com/wp-content/uploads/2015/12/Piyush-Sharma.pdf http://hdl.handle.net/20.500.11937/76179

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