Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe
| Main Author: | |
|---|---|
| Format: | Conference Paper |
| Published: |
2015
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| Online Access: | http://www.sgbed.com/wp-content/uploads/2015/12/Piyush-Sharma.pdf http://hdl.handle.net/20.500.11937/76179 |
| _version_ | 1848763636028276736 |
|---|---|
| author | Sharma, Piyush |
| author_facet | Sharma, Piyush |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T11:06:36Z |
| format | Conference Paper |
| id | curtin-20.500.11937-76179 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:06:36Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-761792019-08-29T08:24:12Z Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe Sharma, Piyush 2015 Conference Paper http://hdl.handle.net/20.500.11937/76179 http://www.sgbed.com/wp-content/uploads/2015/12/Piyush-Sharma.pdf unknown |
| spellingShingle | Sharma, Piyush Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe |
| title | Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe |
| title_full | Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe |
| title_fullStr | Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe |
| title_full_unstemmed | Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe |
| title_short | Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe |
| title_sort | product innovation ‐ key to marketing success? some lessons from fmcg firms in europe |
| url | http://www.sgbed.com/wp-content/uploads/2015/12/Piyush-Sharma.pdf http://hdl.handle.net/20.500.11937/76179 |