Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe
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| Format: | Conference Paper |
| Published: |
2015
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| Online Access: | http://www.sgbed.com/wp-content/uploads/2015/12/Piyush-Sharma.pdf http://hdl.handle.net/20.500.11937/76179 |
| Description not available. |