APA (7th ed.) Citation

Sharma, P. (2015). Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe.

Chicago Style (17th ed.) Citation

Sharma, Piyush. Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe. 2015.

MLA (9th ed.) Citation

Sharma, Piyush. Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe. 2015.

Warning: These citations may not always be 100% accurate.