Art for Marketing, Marketing for the Arts: A 30‐Year‐Long Relationship via the Art‐based management perspective

Art for Marketing, Marketing for the Arts: A 30‐Year‐Long Relationship via the Art‐based management perspective

Recent research highlights the increasing importance of the arts as a management resource. Since the last two decades of the last century decreasing public investments in art and culture has made the art sector more open to private funds. At the same time – and increasingly in recent years - inve...

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Bibliographic Details
Main Authors: Masè, Stefania, Cedrola, Elena, Cohen‐Cheminet, Genevieve, Sharma, Piyush
Format: Conference Paper
Published: 2019
Online Access:http://hdl.handle.net/20.500.11937/76085

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