Looking beyond traditional measures of advertising impact: Using neuroscientific methods to evaluate social marketing messages

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Looking beyond traditional measures of advertising impact: Using neuroscientific methods to evaluate social marketing messages

© 2019 Elsevier Inc. Despite the growing popularity of neuroscientific methods to elicit more objective information compared to the traditional research methods, there is little research on the impact of social marketing and public service messages, using a combination of qualitative and neuroscienc...

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Bibliographic Details
Main Authors:	Gountas, J., Gountas, Sandra, Ciorciari, J., Sharma, Piyush
Format:	Journal Article
Published:	2019
Online Access:	http://hdl.handle.net/20.500.11937/76060

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