Gountas, J., Gountas, S., Ciorciari, J., & Sharma, P. (2019). Looking beyond traditional measures of advertising impact: Using neuroscientific methods to evaluate social marketing messages.
Chicago Style (17th ed.) CitationGountas, J., Sandra Gountas, J. Ciorciari, and Piyush Sharma. Looking Beyond Traditional Measures of Advertising Impact: Using Neuroscientific Methods to Evaluate Social Marketing Messages. 2019.
MLA (9th ed.) CitationGountas, J., et al. Looking Beyond Traditional Measures of Advertising Impact: Using Neuroscientific Methods to Evaluate Social Marketing Messages. 2019.
Warning: These citations may not always be 100% accurate.