"You Look So Attractive!”: The Role of Interpersonal Attraction in Driving Customer Citizenship Behavior in Service Coproduction Process

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"You Look So Attractive!”: The Role of Interpersonal Attraction in Driving Customer Citizenship Behavior in Service Coproduction Process

Practitioners’ and scholars’ interest in the service-dominant logic of marketing has increased sharply in the last decade (Vargo and Lusch 2004). Customer participation (CP), as one of the foundational premises of this service-dominant logic, enables service employees to cocreate customize service...

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Bibliographic Details
Main Authors:	Chan, Kimmy Wa, Sharma, Piyush
Format:	Conference Paper
Published:	2019
Online Access:	http://hdl.handle.net/20.500.11937/76043

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