Generation Y’s Behavioural Usage of Small Businesses’ Retail Websites in Canada
This research delves into the factors that influence Generation Y’s usage of Canadian small businesses’ retail websites in order to suggest how they can be attracted to use them more. Based on the Use of Technology Two (UTAUT2) theory, questionnaire survey and semi-structured interviews revealed lin...
| Main Author: | |
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| Format: | Thesis |
| Published: |
Curtin University
2019
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| Online Access: | http://hdl.handle.net/20.500.11937/75667 |
| _version_ | 1848763520295895040 |
|---|---|
| author | Lim, Allen Chong Guan |
| author_facet | Lim, Allen Chong Guan |
| author_sort | Lim, Allen Chong Guan |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research delves into the factors that influence Generation Y’s usage of Canadian small businesses’ retail websites in order to suggest how they can be attracted to use them more. Based on the Use of Technology Two (UTAUT2) theory, questionnaire survey and semi-structured interviews revealed linkages between Behavioural Intention, Habit, Facilitating Conditions and Use Behaviour with demographic variables moderating some relationships. Improving the website designs and social media marketing can entice Generation Y consumers. |
| first_indexed | 2025-11-14T11:04:46Z |
| format | Thesis |
| id | curtin-20.500.11937-75667 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:04:46Z |
| publishDate | 2019 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-756672019-06-17T01:02:54Z Generation Y’s Behavioural Usage of Small Businesses’ Retail Websites in Canada Lim, Allen Chong Guan This research delves into the factors that influence Generation Y’s usage of Canadian small businesses’ retail websites in order to suggest how they can be attracted to use them more. Based on the Use of Technology Two (UTAUT2) theory, questionnaire survey and semi-structured interviews revealed linkages between Behavioural Intention, Habit, Facilitating Conditions and Use Behaviour with demographic variables moderating some relationships. Improving the website designs and social media marketing can entice Generation Y consumers. 2019 Thesis http://hdl.handle.net/20.500.11937/75667 Curtin University fulltext |
| spellingShingle | Lim, Allen Chong Guan Generation Y’s Behavioural Usage of Small Businesses’ Retail Websites in Canada |
| title | Generation Y’s Behavioural Usage of Small Businesses’ Retail Websites in Canada |
| title_full | Generation Y’s Behavioural Usage of Small Businesses’ Retail Websites in Canada |
| title_fullStr | Generation Y’s Behavioural Usage of Small Businesses’ Retail Websites in Canada |
| title_full_unstemmed | Generation Y’s Behavioural Usage of Small Businesses’ Retail Websites in Canada |
| title_short | Generation Y’s Behavioural Usage of Small Businesses’ Retail Websites in Canada |
| title_sort | generation y’s behavioural usage of small businesses’ retail websites in canada |
| url | http://hdl.handle.net/20.500.11937/75667 |