Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia

QR Code

Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia

A cross-national comparison of 1) marketing strategies used by leading Indian and Australian alcohol brands on their official social media (SM) pages and 2) the association between exposure to SM alcohol marketing and alcohol use among young Indians and Australians, was conducted. Results suggest th...

Full description

Bibliographic Details
Main Author:	Gupta, Himanshu
Format:	Thesis
Published:	Curtin University 2018
Online Access:	http://hdl.handle.net/20.500.11937/75665

Similar Items

The association between exposure to social media alcohol marketing and youth alcohol use behaviors in India and Australia
by: Gupta, Himanshu, et al.
Published: (2018)

A Systematic Review of the Impact of Exposure to Internet-Based Alcohol-Related Content on Young People's Alcohol Use Behaviours.
by: Gupta, Himanshu, et al.
Published: (2016)

A cross-national comparison of the Twitter feeds of popular alcohol brands in India and Australia
by: Gupta, H., et al.
Published: (2017)

Does Alcohol Advertising Effect Young People’s Alcohol Consumption? – A Systematic Review.
by: Clift, Jonathan
Published: (2011)

The use of tobacco, alcohol and other drugs by young Aboriginal people in Albany, Western Australia
by: Gray, Dennis, et al.
Published: (1997)

NSW Legislative Council's Standing Committee on Social Issues. (2013). Submission into the Inquiry into strategies to reduce alcohol abuse among young people in NSW. The School Health and Alcohol Harm Reduction Project (SHAHRP): having a behavioural impact on young peoples’ risky alcohol use and experiences of alcohol-related harm.
by: McBride, Nyanda
Published: (2013)

Alcohol and tobacco content in UK video games and their association with alcohol and tobacco use among young people
by: Cranwell, J.C., et al.
Published: (2016)

Drinking in the dark: shedding light on young people’s alcohol consumption experiences
by: Wilkinson, Samantha
Published: (2016)

Factors influencing young people's use of alcohol mixed with energy drinks
by: Pettigrew, S., et al.
Published: (2016)

Heavy alcohol consumption among marginalised African refugee young people in Melbourne, Australia: motivations for drinking, experiences of alcohol-related problems and strategies for managing drinking
by: Horyniak, D., et al.
Published: (2016)

How alcohol marketing engages users with alcohol brand content on Facebook: an Indian and Australian perspective
by: Gupta, H., et al.
Published: (2017)

Modelling the impacts of volumetric and minimum unit pricing for alcohol on social harms in Australia
by: Marzan, M.B., et al.
Published: (2024)

Social demography of alcohol-related harm to children in Australia
by: Laslett, Anne-Marie, et al.
Published: (2012)

Associations between Government Regulation of Alcohol Availability, Alcohol Use and Health in Australia
by: Gilmore, William Thomas
Published: (2022)

Reducing alcohol related harm with young people - Fetal Alcohol Spectrum Disorder (FASD). Background paper requested by the Luke Adams Foundation.
by: McBride, Nyanda
Published: (2011)

How Do Marginalised Young People who are in Contact with Alcohol and Other Drug Services Understand their Alcohol and Other Drug Use and ‘Addiction’?
by: Normand, Elizabeth Rachel
Published: (2018)

Impacts of drinking-age legislation on alcohol-impaired driving crimes among young people in Canada, 2009-13
by: Callaghan, R., et al.
Published: (2016)

Mortality rate of alcoholic liver disease and risk of hospitalisation for alcoholic liver cirrhosis, alcoholic hepatitis, and alcoholic liver failure in Australia between 1993 and 2005
by: Liang, Wenbin, et al.
Published: (2010)

Do young people with comorbid mental and alcohol disorders experience worse behavioural problems?
by: Salom, C., et al.
Published: (2014)

A review of alcohol pricing and its effects on alcohol consumption and alcohol-related harm
by: Dhalwani, Nafeesa
Published: (2011)

Fetal alcohol spectrum disorder and youth justice: a prevalence study among young people sentenced to detention in Western Australia
by: Bower, C., et al.
Published: (2018)

Study protocol for screening and diagnosis of fetal alcohol spectrum disorders (FASD) among young people sentenced to detention in Western Australia
by: Passmore, H., et al.
Published: (2016)

Regulation of alcohol marketing in Australia: A critical review of the Alcohol Beverages Advertising Code Scheme's new Placement Rules
by: Pierce, Hannah, et al.
Published: (2018)

Alcohol policy impact on young risky drinkers and their support for proposed measures
by: Lam, Tina, et al.
Published: (2015)

Risk and restraint—The key to understanding the decreasing use of alcohol for young people in high income countries?
by: Pennay, A., et al.
Published: (2024)

Social anxiety and alcohol consumption: The role of alcohol expectancies and reward sensitivity
by: Booth, C., et al.
Published: (2009)

How much alcohol is drunk in Australia in excess of the new Australian alcohol guidelines?
by: Stockwell, Tim, et al.
Published: (2002)

The social supply of cannabis among young people in Australia
by: Lenton, Simon, et al.
Published: (2015)

Alcohol and non-alcohol-related motor vehicle crashes in Perth, Australia: Do alcohol outlets make a difference?
by: Hobday, Michelle, et al.
Published: (2018)

The commercial use of digital media to market alcohol products: a narrative review
by: Lobstein, T., et al.
Published: (2016)

Patterns of alcohol consumption in Australia, 1998.
by: Heale, P., et al.
Published: (2000)

Australia and alcohol: living down the legend.
by: Midford, Richard
Published: (2005)

Alcohol policy and harm reduction in Australia
by: Loxley, Wendy, et al.
Published: (2005)

Young people, social media, social network sites and sexual health communication in Australia: ‘this is funny, you should watch it
by: Evers, Clifton Westly, et al.
Published: (2013)

Alcohol and Young People: Australian Baseline Data for a W.H.O Cross-Cultural Study
by: Blaze-Temple, D., et al.
Published: (2014)

Alcohol and alcohol effects: Constituting causality in alcohol epidemiology
by: Hart, Aaron, et al.
Published: (2014)

Young adults, alcohol and Facebook: a synergistic relationship
by: Jones, S., et al.
Published: (2017)

Exploring the impact of social media on care-experienced young people's self-view and mental wellbeing: implications for social media design and policy
by: Pepper, Cecily
Published: (2024)

Does managing the consumption of people with severe alcohol dependence reduce harm? A comparison of participants in six Canadian managed alcohol programs with locally recruited controls
by: Stockwell, Tim, et al.
Published: (2017)

Indigenous Young People with Foetal Alcohol Spectrum Disorders: The Convention on the Rights of Persons with Disabilities and Reform to the Law Governing Fitness to Stand Trial in Western Australia
by: Chisholm, Rhianna, et al.
Published: (2017)

Cannot write session to /tmp/vufind_sessions/sess_47bchj9rhg1l1uaa6mffgi5v4p