Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia
A cross-national comparison of 1) marketing strategies used by leading Indian and Australian alcohol brands on their official social media (SM) pages and 2) the association between exposure to SM alcohol marketing and alcohol use among young Indians and Australians, was conducted. Results suggest th...
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| Format: | Thesis |
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Curtin University
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/75665 |
| _version_ | 1848763528065843200 |
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| author | Gupta, Himanshu |
| author_facet | Gupta, Himanshu |
| author_sort | Gupta, Himanshu |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | A cross-national comparison of 1) marketing strategies used by leading Indian and Australian alcohol brands on their official social media (SM) pages and 2) the association between exposure to SM alcohol marketing and alcohol use among young Indians and Australians, was conducted. Results suggest that alcohol companies tailor strategies to specific national contexts to engage users with these strategies. Significant associations were identified between alcohol-related content posted on SM and young people’s alcohol use. |
| first_indexed | 2025-11-14T11:04:53Z |
| format | Thesis |
| id | curtin-20.500.11937-75665 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:04:53Z |
| publishDate | 2018 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-756652019-06-07T02:00:42Z Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia Gupta, Himanshu A cross-national comparison of 1) marketing strategies used by leading Indian and Australian alcohol brands on their official social media (SM) pages and 2) the association between exposure to SM alcohol marketing and alcohol use among young Indians and Australians, was conducted. Results suggest that alcohol companies tailor strategies to specific national contexts to engage users with these strategies. Significant associations were identified between alcohol-related content posted on SM and young people’s alcohol use. 2018 Thesis http://hdl.handle.net/20.500.11937/75665 Curtin University fulltext |
| spellingShingle | Gupta, Himanshu Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia |
| title | Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia |
| title_full | Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia |
| title_fullStr | Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia |
| title_full_unstemmed | Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia |
| title_short | Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia |
| title_sort | social media alcohol marketing and its impact on young people’s alcohol use: a comparison between india and australia |
| url | http://hdl.handle.net/20.500.11937/75665 |