Social Influence Through Word-of-Mouth Communications in Social Networking
A study contributing to the existing literature by conceptualising a holistic model of the operation of word-of-mouth communications. Operationalized through a mixed methods research design, the study provides empirical evidence of the existence of influence from brand related word-of-mouth communic...
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| Format: | Thesis |
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Curtin University
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/75648 |
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