Celebrity Influences on Consumer Decision Making: New Insights and Research Directions
Throughout human history, people expressed admiration for heroes who possessed extraordinary abilities and achieved superhuman goals. For many, modern-day celebrities fulfil this role and are prominent in various marketing communications activities. This paper addresses the literature review gaps an...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Taylor & Francis
2019
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| Online Access: | http://hdl.handle.net/20.500.11937/75465 |
| _version_ | 1848763484981952512 |
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| author | Moraes, Marcela Gountas, John Gountas, Sandra Sharma, Piyush |
| author_facet | Moraes, Marcela Gountas, John Gountas, Sandra Sharma, Piyush |
| author_sort | Moraes, Marcela |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Throughout human history, people expressed admiration for heroes who possessed extraordinary abilities and achieved superhuman goals. For many, modern-day celebrities fulfil this role and are prominent in various marketing communications activities. This paper addresses the literature review gaps and provides an in-depth review of the psychological and social psychological perspectives which are relevant to the celebrity endorsement literature. The contributions of this paper consist of a detailed analysis of most important consumer-celebrity relationships, key emotional drivers (e.g., envy and admiration) of celebrity influence and the development of an original conceptual model. The conceptual model pulls together the past research and identifies new research gaps, which synthesises different research perspectives and provides a sound theoretical basis guiding future researchers and marketing managers. |
| first_indexed | 2025-11-14T11:04:12Z |
| format | Journal Article |
| id | curtin-20.500.11937-75465 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:04:12Z |
| publishDate | 2019 |
| publisher | Taylor & Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-754652023-01-04T04:59:58Z Celebrity Influences on Consumer Decision Making: New Insights and Research Directions Moraes, Marcela Gountas, John Gountas, Sandra Sharma, Piyush Throughout human history, people expressed admiration for heroes who possessed extraordinary abilities and achieved superhuman goals. For many, modern-day celebrities fulfil this role and are prominent in various marketing communications activities. This paper addresses the literature review gaps and provides an in-depth review of the psychological and social psychological perspectives which are relevant to the celebrity endorsement literature. The contributions of this paper consist of a detailed analysis of most important consumer-celebrity relationships, key emotional drivers (e.g., envy and admiration) of celebrity influence and the development of an original conceptual model. The conceptual model pulls together the past research and identifies new research gaps, which synthesises different research perspectives and provides a sound theoretical basis guiding future researchers and marketing managers. 2019 Journal Article http://hdl.handle.net/20.500.11937/75465 10.1080/0267257X.2019.1632373 Taylor & Francis fulltext |
| spellingShingle | Moraes, Marcela Gountas, John Gountas, Sandra Sharma, Piyush Celebrity Influences on Consumer Decision Making: New Insights and Research Directions |
| title | Celebrity Influences on Consumer Decision Making: New Insights and Research Directions |
| title_full | Celebrity Influences on Consumer Decision Making: New Insights and Research Directions |
| title_fullStr | Celebrity Influences on Consumer Decision Making: New Insights and Research Directions |
| title_full_unstemmed | Celebrity Influences on Consumer Decision Making: New Insights and Research Directions |
| title_short | Celebrity Influences on Consumer Decision Making: New Insights and Research Directions |
| title_sort | celebrity influences on consumer decision making: new insights and research directions |
| url | http://hdl.handle.net/20.500.11937/75465 |