Are Strong Brands a Source of Competitive Advantage in the Virtual World?

Are Strong Brands a Source of Competitive Advantage in the Virtual World?

Offshore outsourcing is a fast-growing trend in the world economy today, and it is changing the way business is done across national boundaries. Specifically, customers are increasingly interacting with service employees located in other countries resulting in many instances of customer backlash due...

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Bibliographic Details
Main Author: Sharma, Piyush
Format: Book Chapter
Language:English
Published: IGI Global 2012
Online Access:http://hdl.handle.net/20.500.11937/75131

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