Self-Indulgence or Loss of Self-Control? Or, is it a Bit of Both? Investigating Cross-cultural Aspects of Impulse Buying Behavior

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Self-Indulgence or Loss of Self-Control? Or, is it a Bit of Both? Investigating Cross-cultural Aspects of Impulse Buying Behavior

Impulse buying is considered an important and widespread phenomenon by consumer researchers as well as marketing practitioners in the US and other western countries and it has been considered largely universal in nature (Beatty and Ferrell 1998; Hausman 2000; Rook and Fisher 1995). However, recent r...

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Bibliographic Details
Main Author:	Sharma, Piyush
Format:	Conference Paper
Published:	2004
Online Access:	https://www.acrwebsite.org/web/conferences/international-conferences.aspx http://hdl.handle.net/20.500.11937/75129

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