APA (7th ed.) Citation

Grigoriou, N., Davcik, N., Sharma, P., & Obal, M. (2016). Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach. Academy of Marketing Science.

Chicago Style (17th ed.) Citation

Grigoriou, N., N. Davcik, Piyush Sharma, and M. Obal. Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-based Theory (RBT) Approach. Academy of Marketing Science, 2016.

MLA (9th ed.) Citation

Grigoriou, N., et al. Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-based Theory (RBT) Approach. Academy of Marketing Science, 2016.