Exploring the Role of Social Visibility and Goal Framing in PWYW Pricing

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Exploring the Role of Social Visibility and Goal Framing in PWYW Pricing

Pay what you want (PWYW) is an innovative participative pricing mechanism that allows consumers to pay any price (including zero) for a product or service. We contribute to the growing literature on PWYW pricing by showing that consumers’ price consciousness moderates the effects of altruism and...

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Bibliographic Details
Main Authors:	Roy, Rajat, Sharma, Piyush, Rabbanee, Fazlul
Other Authors:	Wan, E.
Format:	Conference Paper
Published:	Association for Consumer Research Asia-Pacific 2015
Online Access:	http://acrwebsite.org/volumes/1018701/volumes/ap11/AP-11 http://hdl.handle.net/20.500.11937/75111

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