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Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance

Bibliographic Details
Main Authors:	Davcik, N., Sharma, Piyush, Grigoriou, N.
Other Authors:	Rossi, P.
Format:	Conference Paper
Published:	2017
Online Access:	http://hdl.handle.net/20.500.11937/75106

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