Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/75106 |
| _version_ | 1848763429702074368 |
|---|---|
| author | Davcik, N. Sharma, Piyush Grigoriou, N. |
| author2 | Rossi, P. |
| author_facet | Rossi, P. Davcik, N. Sharma, Piyush Grigoriou, N. |
| author_sort | Davcik, N. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T11:03:19Z |
| format | Conference Paper |
| id | curtin-20.500.11937-75106 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:03:19Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-751062019-04-08T02:08:07Z Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance Davcik, N. Sharma, Piyush Grigoriou, N. Rossi, P. 2017 Conference Paper http://hdl.handle.net/20.500.11937/75106 10.1007/978-3-319-47331-4_3 restricted |
| spellingShingle | Davcik, N. Sharma, Piyush Grigoriou, N. Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance |
| title | Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance |
| title_full | Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance |
| title_fullStr | Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance |
| title_full_unstemmed | Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance |
| title_short | Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance |
| title_sort | exploring the role of brand equity and r&d as drivers of product innovation and market performance |
| url | http://hdl.handle.net/20.500.11937/75106 |