APA (7th ed.) Citation

Davcik, N., Sharma, P., Grigoriou, N., & Rossi, P. (2017). Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance.

Chicago Style (17th ed.) Citation

Davcik, N., Piyush Sharma, N. Grigoriou, and P. Rossi. Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance. 2017.

MLA (9th ed.) Citation

Davcik, N., et al. Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance. 2017.