Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility

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Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility

Pay-what-you-want (PWYW) is a unique participative pricing mechanism in which the buyers can pay nothing or pay any price they want and the seller has to accept it without being able to withdraw the offer (Kim et al., 2009, 2014). Prior research on PWYW pricing, focuses on the direct and interact...

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Bibliographic Details
Main Authors:	Roy, R., Rabbanee, Fazlul, Sharma, Piyush
Format:	Conference Paper
Published:	2016
Online Access:	http://hdl.handle.net/20.500.11937/75101

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